Welcome to
Model Mindset
Fitness & Coaching
“Life isn’t about finding yourself,
life is about creating yourself.”
Model Mindset Fitness & Coaching is a fitness and coaching
business based on the ideology that the body can only achieve
what the mind decides is possible. Our business is owned and
operated by Brian Giaccone, Certified Personal Trainer (NASM),
and John Hunter Certified Personal Trainer (ACE).
Our business was developed to be a personal training-based
company, helping people achieve the physical goals they set out. In
the development of our programs, we began to understand and
further study the power of mindset, specifically a growth mindset.
In these practices, we came to the understanding, that for us to get
our clients to unlock the best versions of themselves, we have to
help them with not only their body compositions but their mindset
as well.
Our goal is simple. To not only inspire, educate, and motivate, but
to do it the way that fits our clients the best. Life is about fluidity,
and we take that approach to our programs and clients.
John Hunter & Brian Giaccone
CEO & Founders
John and Brian, both Certified Personal Trainers
with NASM and ACE, have seamlessly
integrated the benefits and attributes of the
fitness industry into personal development. Their
business emphasizes enhancing not just the
body but also the mind. They host the "Model
Mindset Podcast" on Apple Podcasts and
Spotify, create and execute Wellness Programs
for schools and companies, and collaborate with
the Department of Corrections and Cybulski
Reintegration Center to mentor individuals and
equip them with the necessary skills for a
successful transition and post-sentencing life.
John and his wife Danielle, have two beautiful daughters, Ameilia and Mallory. They enjoy camping, going to various sporting events, and spending time with their family.
Brian and his wife Val, have two handsome boys, Theo and Charlie. They enjoy spending time going to soccer games, family hikes, and adventure parks.
John Hunter
Brian Giaccone
Certified Personal Trainer - ACE
Certified Personal Trainer - NASM
About Us
- We use a combination of psychological principles, goal-setting techniques, motivation strategies, and performance analysis to assist our clients in reaching their goals and improving their performance. Coaching offered in 1 on 1 and group settings.
Life Coaching
- Our engagement settings range from state correctional facilities to our local athletic camps. Whether it's sharing our own journey from a limiting belief system to transforming our minds or teaching others how to unleash their full potential, we will leave the audiences inspired and ready to take action.
Speaking Engagements
- Our program is focused on the mind body connection and includes weekly movement and mindfulness practices, monthly workouts, nutritional tips, newsletters, and even access to personal or group calls! Contact us at any time if you want to have your place of work get happier and healthier.
Wellness Programs
Services
We are committed to empowering individuals to
achieve a happier, healthier self through our
coaching, based on the Well-being Wheel theory
from the University of New Hampshire. This holistic
model focuses on the interconnected dimensions of
wellness. By collaborating with individuals, we help
integrate these aspects into their daily lives for a
balanced lifestyle. Our personalized guidance aims to
enhance well-being, unlock potential, and improve
overall quality of life.
Life Coaching
Engage Our Team for Speaking Events and Elevate
Your Audience
The influence of an exceptional public speaker on your event is
invaluable. Each speaker carries a message and purpose behind their
words, and at Model Mindset Fitness & Coaching, our message
remains clear. We aim to uplift everyone in the room, encouraging
them to recognize that they can and should aspire to a higher
standard while striving to maximize their potential. We take pride in
delivering powerful messages that instill self-belief and inspire
genuine life changes for the better. So, if you or your business seek
that extra spark of motivation and inspiration for your next event,
Model Mindset Fitness & Coaching is the perfect choice for you.
Don’t miss our speaking engagement at Worthington
Winery alongside our friends and colleagues from the
Chamber of Commerce!
Speaking Engagements

We believe that fitness is medicine for the mind, so we want your team to MOVE! We lose the ability to play as we get older. We bring that back with our program.
Wellness Programs
Introducing Our Unique Wellness Program: A Personalized Approach to Fitness
Our program is like having a one-on-one personal training experience, but with hundreds – sometimes even thousands – of participants. We've meticulously designed our program to suit both virtual and in-person settings, providing exclusive perks and benefits for each. Our program has already made an impact in 30+ states, helping more than 2,000 people achieve a common goal. Our aim is to instill a mindset that prioritizes both the body and mind, similar to how you take care of others.
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Testimonials
The insights we receive from our clients serve as a guiding
map for our upcoming content and curricula. Ensuring the
satisfaction of everyone we collaborate with is our personal
commitment.
"Brian & John are powerful and inspirational leaders in their fitness
and coaching field. I highly recommend you talk with these guys.
You will not regret it."- Mark H.
“Hello fellas, I'm one of the guys that was at the first two talks you
gave at Cybulski prison. You may remember me as I am the one
who spoke about his father's suicide and you mentioned it on your
ensuing podcast. I am out now, in a halfway house and beginning
my long journey which I hope one day brings me to almost exactly
the same work that you guys are doing - fitness, nutrition, wellness
coach trying to help people in every aspect of their lives. I just
wanted to take a moment to say hello and thank you for the
positive message you brought when I saw you. It helped carry me
through some tough times soon after.
Thanks again and I'll be following as I also try to get my life on
track.” - Robert C.
“I never realized how much more I wanted out of life until I gave life
coaching a try. John and Brian helped me get a vision that was built
for me and now I am excited for my future again.” -Andrew L.
Follow us here!
- Explore our business profile to discover how
we can enhance both your personal and
professional life today!
- Keep up to date with our upcoming events, camps, podcasts, and much more!
- Our best way of connecting with our communities on upcoming events and collaborations.
Apple Podcast
The Model Mindset podcast airs new episodes every Monday and Wednesday on Apple Podcast and Spotify. Join us as we choose to challenge and examine every aspect of our lives in order to achieve the highest levels of ourselves. Everybody has goals, but not everybody takes the very first step in order to achieve those goals. It all starts with your mindset. It may sound like a simple step, but it is not only the most complex, but the most important as well. Lets figure out how we can better ourselves and achieve things we never thought possible. Let's create the Model Mindset.
Model Mindset Podcast
Spotify
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For service requests or
consultations, please email us
modelmindsetfitnessandcoaching@gmail.com