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Welcome to

Model Mindset

Fitness & Coaching



“No man ever steps in the same river twice, for it's not the same river and he's not the same man.”

Model Mindset Fitness & Coaching is a fitness and coaching business based on the ideology that the body can only achieve what the mind decides is possible. Our business is owned and operated by Brian Giaccone, Certified Personal Trainer (NASM), and John Hunter Certified Personal Trainer (ACE).

Our business was developed to be a personal training-based company, helping people achieve the physical goals they set out. In the development of our programs, we began to understand and further study the power of mindset, specifically a growth mindset. In these practices, we came to the understanding, that for us to get our clients to unlock the best versions of themselves, we have to help them with not only their body compositions but their mindset as well.

Our goal is simple. To not only inspire, educate, and motivate, but to do it the way that fits our clients the best. Life is about fluidity, and we take that approach to our programs and clients.

John Hunter & Brian Giaccone

CEO & Founders

About Us

In order to understand our mission, it is important you understand our “why”. Our why is our family. They are the reason we do everything we do in our business. Enhancing other peoples lives is based from the premise of how they have enhanced ours. We’d like you to meet not just us, but our why

John Hunter

Certified Personal Trainer - ACE

John and his wife Danielle, have two beautiful daughters, Ameilia and Mallory. They enjoy camping, going to various sporting events, and spending time with their family.

Brian Giaccone

Certified Personal Trainer - NASM

Brian and his wife Val, have two handsome boys, Theo and Charlie. They enjoy spending time going to soccer games, family hikes, and adventure parks.


Human Performance Coaching

We use a combination of psychological principles, goal-setting techniques, motivation strategies, and performance analysis to assist our clients in reaching their goals and improving their performance. Coaching offered in 1 on 1 and group settings.

Speaking Engagements

Our engagement settings range from state correctional facilities to our local athletic camps. Whether it's sharing our own journey from a limiting belief system to transforming our minds or teaching others how to unleash their full potential, we will leave the audiences inspired and ready to take action.

Wellness Programs

Our program is focused on the mind body connection and includes weekly movement and mindfulness practices, monthly workouts, nutritional tips, newsletters, and even access to personal or group calls! Contact us at any time if you want to have your place of work get happier and healthier.

Speaking Engagements

Engage Our Team for Speaking Events and Elevate Your Audience

Our team is available to speak at conferences, businesses, schools, sports teams, and any other event wishing to be motivated, educated, and inspired. We aim to encourage all attendees to become the best versions of themselves. To book us as guest speakers, please send us an email at modelmindsetfitnessandcoaching@gmail.com.

Each on of our Speaking Engagements is designed to leave the audience with growth mindset tools to be applicable in their every day lives.

Wellness Programs

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Welcome to your wellness community

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We believe that fitness is medicine for the mind, so we want your team to MOVE! We lose the ability to play as we get older. We bring that back with our program.

Introducing Our Unique Wellness Program: A Personalized Approach to Fitness

Our program is like having a one-on-one personal training experience, but with hundreds – sometimes even thousands – of participants. We've meticulously designed our program to suit both virtual and in-person settings, providing exclusive perks and benefits for each. Our program has already made an impact in 30+ states, helping more than 2,000 people achieve a common goal. Our aim is to instill a mindset that prioritizes both the body and mind, similar to how you take care of others.

Human Performance Coaching

As coaches, we help individuals identify their goals and develop plans to achieve them. We will provide guidance, support, and accountability to our clients, helping them overcome obstacles and make positive changes in their lives. We use various techniques and tools, such as goal setting, visualization, and action planning, to help clients clarify their values, identify their strengths, and overcome limiting beliefs. We specialize in areas such as career coaching, relationship coaching, or personal development, tailoring our approach to meet the specific needs of each client. Overall, we serve as a partner and mentor, empowering our clients to create the life they desire.


Our camps are for all age groups. Our mix of drills and games provides our kids with the best camps possible.

Our job is to not only connect with our clients, but is to help them connect with themselves!

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Watch our Podcasts, clips, shorts, and all things mindset here!

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Keep up to date with our upcoming events, camps, podcasts, and much more!

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Our best way of connecting with our communities on upcoming events and collaborations.

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Model Mindset Podcast

The Model Mindset podcast airs new episodes every Monday and Wednesday on Apple Podcast and Spotify. Join us as we choose to challenge and examine every aspect of our lives in order to achieve the highest levels of ourselves. Everybody has goals, but not everybody takes the very first step in order to achieve those goals. It all starts with your mindset. It may sound like a simple step, but it is not only the most complex, but the most important as well. Lets figure out how we can better ourselves and achieve things we never thought possible. Let's create the Model Mindset.

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Contact Us!

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modelmindsetfitnessandcoaching gmail com