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Welcome to

Model Mindset

Fitness & Coaching




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Pittsfield MA 5 19 24
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Donate today!

On May 19, 2024, we will be participating in the Pittsfield Marathon in honor of a remarkable individual who has been courageously battling leukemia for three years. Kaydence was diagnosed with acute myeloid leukemia at the age of 12, a form of blood and bone marrow cancer characterized by an excess of immature white blood cells. Despite its rapid progression, Kaydence has fought valiantly, achieving cancer-free status for the second time during her three-year journey. Currently, she is preparing for a crucial bone marrow transplant in the upcoming months to conclude her battle with cancer.

Witnessing Kaydence’s resilience alongside her family has inspired us deeply and serves as our motivation for joining this marathon. All proceeds raised will directly support Kaydence and her family, assisting in covering any expenses related to her treatment.

Your generous donations, no matter the amount, are sincerely appreciated. If you are unable to contribute financially at this time, sharing Kaydence's story with your loved ones would also mean the world to us!

Make sure to follow our social media pages and website for the latest updates!

DONATE HERE: https://www.gofundme.com/f/42k4kaydence

“No man ever steps in the same river twice, for it's not the same river and he's not the same man.”

Model Mindset Fitness & Coaching is a fitness and coaching business based on the ideology that the body can only achieve what the mind decides is possible. Our business is owned and operated by Brian Giaccone, Certified Personal Trainer (NASM), and John Hunter Certified Personal Trainer (ACE).

Our business was developed to be a personal training-based company, helping people achieve the physical goals they set out. In the development of our programs, we began to understand and further study the power of mindset, specifically a growth mindset. In these practices, we came to the understanding, that for us to get our clients to unlock the best versions of themselves, we have to help them with not only their body compositions but their mindset as well.

Our goal is simple. To not only inspire, educate, and motivate, but to do it the way that fits our clients the best. Life is about fluidity, and we take that approach to our programs and clients.

John Hunter & Brian Giaccone

CEO & Founders

About Us

In order to understand our mission, it is important you understand our “why”. Our why is our family. They are the reason we do everything we do in our business. Enhancing other peoples lives is based from the premise of how they have enhanced ours. We’d like you to meet not just us, but our why

John Hunter

Certified Personal Trainer - ACE

John and his wife Danielle, have two beautiful daughters, Ameilia and Mallory. They enjoy camping, going to various sporting events, and spending time with their family.

Brian Giaccone

Certified Personal Trainer - NASM

Brian and his wife Val, have two handsome boys, Theo and Charlie. They enjoy spending time going to soccer games, family hikes, and adventure parks.



We offer full body workout programs, speed & agility training, strength & conditioning programs, and collaboration program designs where we tailor programs to the group goal. We partner with local towns to provide both week long and reoccurring training sessions.

Speaking Engagements

Our engagement settings range from state correctional facilities to our local athletic camps. Whether it's sharing our own journey from a limiting belief system to transforming our minds or teaching others how to unleash their full potential, we will leave the audiences inspired and ready to take action.

Wellness Programs

Our program is focused on the mind body connection and includes weekly movement and mindfulness practices, monthly workouts, nutritional tips, newsletters, and even access to personal or group calls! Contact us at any time if you want to have your place of work get happier and healthier.


Our camps are for all age groups. Our mix of drills and games provides our kids with the best camps possible.

Our job is to not only connect with our clients, but is to help them connect with themselves!

Speaking Engagements

Engage Our Team for Speaking Events and Elevate Your Audience

Our team is available to speak at conferences, businesses, schools, sports teams, and any other event wishing to be motivated, educated, and inspired. We aim to encourage all attendees to become the best versions of themselves. To book us as guest speakers, please send us an email at modelmindsetfitnessandcoaching@gmail.com.

Each on of our Speaking Engagements is designed to leave the audience with growth mindset tools to be applicable in their every day lives.

Wellness Programs

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Welcome to your wellness community

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We believe that fitness is medicine for the mind, so we want your team to MOVE! We lose the ability to play as we get older. We bring that back with our program.

Introducing Our Unique Wellness Program: A Personalized Approach to Fitness

Our program is like having a one-on-one personal training experience, but with hundreds – sometimes even thousands – of participants. We've meticulously designed our program to suit both virtual and in-person settings, providing exclusive perks and benefits for each. Our program has already made an impact in 30+ states, helping more than 2,000 people achieve a common goal. Our aim is to instill a mindset that prioritizes both the body and mind, similar to how you take care of others.

Our objective with Self Educare is to understand the challenges of our educators and to equip them with the proper techniques to mitigate the stresses they encounter in their professional lives. As part of our program, we visit schools and provide in person coaching with the staff, imparting them with the tools needed to create a healthier mindset in and out of the classrooms. It’s time our educators started practicing self care.

If you are interested in Self Educare for your educators or yourself, please reach out to us at modelmindsetfitnessandcoaching@gmail.com for more details.

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Watch our Podcasts, clips, shorts, and all things mindset here!

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Keep up to date with our upcoming events, camps, podcasts, and much more!

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Our best way of connecting with our communities on upcoming events and collaborations.

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Model Mindset Podcast

The Model Mindset podcast airs new episodes every Monday and Wednesday on Apple Podcast and Spotify. Join us as we choose to challenge and examine every aspect of our lives in order to achieve the highest levels of ourselves. Everybody has goals, but not everybody takes the very first step in order to achieve those goals. It all starts with your mindset. It may sound like a simple step, but it is not only the most complex, but the most important as well. Lets figure out how we can better ourselves and achieve things we never thought possible. Let's create the Model Mindset.

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Contact Us!

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modelmindsetfitnessandcoaching gmail com